Santa Barbara Cash Register Blog

How to Communicate Reward/Loyalty Program Changes

Dec 20, 2019 3:21:38 PM / by Craig Saling posted in Reward Cards


Remember when Starbucks made changes to their customer loyalty program and it resulted in a 50% plunge in customer perception? If stories like that make you hesitant to make changes to your customer loyalty program, don’t fret. Sometimes, change is necessary and benefits your members so it’s all in how you position and communicate the changes.

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